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Digital media has become more commercial than ever before and it has offered a whole new avenue for writers who can make good money with their blogs. But for that to happen you have to ensure that your blog is optimized on all search engines. Search Engine Optimization is a continuous process where you use different tricks and strategies to ensure that your blog gains in popularity and has a large number of hits. Here are 8 tips you can follow to get the desired results.
Your content is at the heart of your blog and cannot be compromised upon, irrespective of the SEO strategy you might have. Google has had several important SEO updates like Hummingbird and Panda and they are known to only index sites that have quality content. That’s the reason your focus should be on creating interesting and error free content. Unique and quality content will ensure that your website can be optimized on all search engines.
Blog post title should be SEO friendly
Customizing your post title for search engine results is vital and should be done right at the onset. You can add reach keywords in your blog title and relevant keywords throughout the content. Title customization inside blogger template will ensure that your blog is more SEO friendly.
Blogging platform and design
If you are a large business that wants to create a unique blog, having a custom blogging platform that is in keeping with the scope and requirements of your blog can help you immensely. But that’s not a feasible option for small businesses and individuals. Choosing the right blogging platform is of great importance and you might have to opt between a paid blogging CMS or its free version. The paid blogging platforms often have additional features including plug-ins that can make a big difference to SEO friendliness of your blog.
HTML Description tag should be used for every post; no two ways about it. Search engines understand your blog content a lot better with these tags and also present the description when your blog is shown in the search results. Thus these tags carry out two important purposes; they ensure that your blog is shown in the search and also help people decide whether they should click on your blog.
Custom Robots.txt file setting
Featuring custom robots.txt file into the blogger blog is probably one of the first things you have to do. By adding this file in blogger you can see a huge change to your blog traffic. But the biggest advantage of using this file is that it tells search engines how to crawl your blog too. These files give instructions to each and every search engine crawler and tell them the parts of your blog that need to be accessed and those that should be blocked from being indexed forever.
Creating a strong link strategy
Within your blog post itself you might want to link 1 or two internal posts and a couple of external pages. Linking keyword phrases and URL title in the backend for search engines to carry forward the information will ensure that you get the most out of your links. When you are linking to external pages you have to make sure they open in a separate window so that your users stay on your site.
Write for your readers
If you are thinking of optimization it’s easy to try and create content for search engines. But that can be a grave mistake and no matter how strong your SEO technique might be, it’s important to write keeping your users in mind. Search engines have caught onto sites that try and manipulate traffic and are known to penalize them quite heavily as well. You are better off creating content that is meant for your readers and trying to generate traffic the right way. This is not to say that you shouldn’t use SEO techniques, but you have to stay away from the temptation of over using them. Keyword spamming is a strict no-no today.
As a business owner or individual who is trying to put his message across through his or her blog, you probably know about the subject you are talking about. But it might also be worthwhile to get some SEO coaching to ensure that your blog gets desired attention. You don’t have to learn to become an SEO expert, but simply understanding the basics can help you immensely. You can use these basics in your blog posts to good effect. There might be SEO training programs in your area that you could opt for or look for online training options. It’s also not a bad idea to hire a SEO expert to help you out when you are getting started.
These eight blogging tips can help you get cracking with optimization of your blog posts. Making your blog SEO friendly is hugely exciting and can be a lot of fun too. You can try these tips out with your next post and see if it generates more traffic.
I’m Ramya, a freelance web designer/writer based in India. I have an experience of about 8 years in content writing and have worked for top blogs and websites. I'm generally an extrovert; I like photography, anthropology and traveling to different countries to learn the culture and living of the local inhabitants to do travelogues. Website : Color Character