Content Marketing: The 6 Secrets to Eye-Catching Content

Hello folks, today our guest author Sonia Jackson has taken some of her precious time to write for us. See how to become an Guest Author in My Blogging Techniques.

Eye catching content does not mean being offensive to the eye. Sometimes when you say things such as “eye catching” people think of it in terms of cereal boxes. But there is no need for bold and striking colors and graphics when you are working online.
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You can be subtle and eye catching, plus you can work on catching your reader’s interest instead of grabbing their attention in an overt way. After all, the user is already looking at the screen, so unless your font or graphics are in a very small font it is going to be hard to miss what you are trying to sell to them (ideology wise or service/product wise). Here are a few tips to help your content marketing strategy along a little.
 

1 - Appeal to what your target consumer actually wants

 
This is something that so many people forget because they are so caught up in techniques that they cannot see the wood for the trees. If you are trying to appeal to young boys then drape ladies over video game consoles. If you are trying to appear to women then drape Brad pit over a motorbike wearing nothing but a honey sandwich.
 
Give people what they want and it will automatically become eye catching. It is just up to you to figure out what they want and how to get them to look at your content in the first place. For example, there is little point in getting sexy pictures of Brad Pitt if your content is attracting middle aged business men.
 

2 - Put your most interesting stuff at the top left of the page

 
If you are looking for psychological placements, then here are a few to consider. If you have a product that you want people to favor over the others then put it near the top left. It does not have to come first in your list, but it does need to be near the top left--so either second across or second down.
 
People are happy to put up with affiliate adverts if they are in the top right hand corner. People expect a search bar to be placed near the top right or left of a page. Put it elsewhere and people automatically assume it does not exist. A site map should not be on its own page--if you want one then put a well thought out one at the footer of your home page.
 

3 - An enticing title should also be descriptive

 
There are some people who just write enticing titles which is okay, but they do not gain the custom of those people who are immune to such tricks. If you make your title descriptive too then more people will give you the benefit of the doubt and read your content or click on your title link. The people who do not click on your description title or description link are the ones who would have not enjoyed the web page content anyway.
 

4 - A picture can say a thousand words

 
You can describe a lot with words but you can say even more with a picture. For example, you could spend paragraphs explaining how the little girl you saw on the train was brave, or you can show her standing her ground on a picture as her father raises a belt to her. Such an image will easily convey a more powerful message than your hundreds of words will, and there is a bigger chance that it will make a bigger impact on the reader.
 

5 - Make your text look easy to read

 
Do this in the same way that this article is laid out. Make your paragraphs of a reasonable size and split them up if you have to. And add headers to your article so that people can quickly skim read them and then get down to the rest of your content if they fancy reading it.
 

6 - Keep it fresh, simple and original

 
In simple terms this is all you need to be eye catching. It is because the Internet is over populated, and as satellite and cable TV has taught us, when a medium starts to fill up then it starts to fill up with crap. If you can produce content that is simple yet original, fresh without being weird then you will be like that TV station that is simply kept afloat because it has one good TV show on it that everybody loves. You can be that TV show if you just keep it simple, fresh and original.
 
Author bio: Sonia J. is an author of this post. She's also in a team of Writing Service Assitant that helps students to find the most reliable and professional writing service.

Facebook Celebrate 10 years : [Infographic]

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Hello Folks, today our Guest Author Eddie O'Driscoll has taken some of his precious time to write for us. As Facebook celebrates its 10th Anniversary this year our guest author has prepared a great inforgraphic on it. Here you can have a look at it below.See how to become an Guest Author in My Blogging Techniques.
Author's bio:
Eddie O’ Driscoll is the managing director of DPFOC ( stands for “Driving Profitability For Our Clients”) UK and Ireland and writes regularly on all topics related to online marketing.

Five Ways to Get Back Your Spark in Blogging


Hello folks, today our guest author Lauren Todd has taken some of her precious time to write for us. See how to become an Guest Author in My Blogging Techniques.  

Ever started a blog, worked on it, and later on felt that you don't want to blog anymore?
 
This happens to bloggers everywhere. Losing your interest for blogging is like a nagging writer's block that's difficult to deal with. If you find yourself not wanting to blog, consider doing the following solutions. Maybe you're just feeling exhausted and may need a little push to continue your blogging hobby.
 
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1. Start posting again.

 
It's so easy to get fired up with blogging; first, you are so enthusiastic about it, only to find yourself disinterested in it later on. When this happens and you lose interest in regularly maintaining your blog, give yourself a chance to rest from feeling burned out because of blogging. Then, if you're ready, you can start posting again. It doesn't have to be the usual lengthy blog entry. A picture that captured your attention or a short thought will do. Starting small will help you get back your spark in blogging.
Other ways to make your posts interesting are the following: writing prompts, lists, "how to" types of posts, Throwback Thursday/Throwback posts, and reaction pictures using the gif format. Those are some small ways to spice up your blog once again.
 

2. Make it a habit again to blog.

 
Sometimes, you just have to do the activity again in order to make it a habit. If you want to get back to blogging again, but you don't have much time, make your blogging schedule easier to manage. Your blog doesn't have to be updated everyday. Even a once or twice a week update will do. Start with small steps so you can rekindle the fire in your blogging spirit.
It's not about filing your blog with lots if posts, but making sure that your blog posts are high quality and fun to read. The fun factor in your blog must never be compromised, and the important thing is that you're also having fun at blogging.
 

3. Change your blog's layout.

 
Having a new layout or theme in your blog might be able to help you blog again. There are lots of free themes available online for your blogging platform. You can just copy-paste codes in your blog theme settings or customize it yourself. A new look for your blog might work wonders and this can help you get excited again for blogging.

4. Follow and check out other blogs for inspiration.

 
If you want to get inspired with blogging, checking out other blogs will do! That can give you ideas on how to make your blog and entries interesting once again. Find out something nice that you like about other blogs, and take inspiration from it. Remember: don't copy other blogs! Just be inspired and add that dose of inspiration to your own blog.
 

5. If all else fails, do something else.

You don't have to suspend your blog account. That's an effort that just goes down the drain if you do. If you realize that you really don't want to blog for now, then find something else to keep you busy, like reading a novel or taking up a new skill. That can reduce the boredom you're currently feeling from blogging. Plus, it doesn't hurt to learn a new thing or two.
 
You don't have to force yourself to go back to blogging immediately. Just take a breather, and find other ways to enjoy life and make it fun for you. Bloggers, just like writers, do feel burned out, and dealing with it positively is the best solution.
 
Rest for a while, then blog again if you feel ready to do so.
About the author:
 
Lauren Todd works for an educational institution and just recently started on her blogging hobby. She may not be able to write the best essay yet for her blog, but assures herself that she will continue on her new found endeavor. Connect with her at Lauren Todd on Google+.

Top 10 Tips You Need to Successfully Start a Blog

Hello folks, today our guest author Evelyn Golston has taken some of her precious time to write for us. See how to become an Guest Author in My Blogging Techniques.

Starting up a blog could be frustrating; however, it's among the most effective ways to participate the online community. Try these tips to guarantee that your blog is destined for success.

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1. Define Your Goals

Before starting a new blog, it's crucial that you outline your desired goals for it. Your blog site has a better potential for success once you know right from the start what you aspire to achieve with it. Think in advance to what you want to achieve from your blog site in 6 months, 1 year or three years.

2. Know Your Audience

Your blog's style and design as well as contents must reflect the anticipation of your target audience. As an example, if your target audience is teens, the style and contents will be very distinct from a blog aimed at business professionals. Your target audience will have natural anticipation for your blog site. Don't ignore them but instead satisfy and surpass those expectations to win their loyalty.

3. Be Consistent

Your blog site is a brand. Just as well-known brands like Nike or Coke, your blog site signifies a specific meaning and impression to your target audience that is your brand. Your blog's style, design contents must constantly relate your blog's over-all message and image.

4. Be Persistent

An active blog site is a helpful blog. Sites which are not kept up to date regularly are understood by their audience as stationary web pages. The performance of websites emanates from their timeliness. Although It is necessary not to post worthless posts or else you may wear your visitors, it's crucial that you update your blog regularly. The simplest way to keep visitors in returning is to usually have something totally new and significant for them.

5. Be Inviting

Probably the most unique challenges with running a blog is its social influence. Thus, it's necessary that your blog site welcomes visitors and encourages them to sign up for a two-way discussion. Ask the future prospect to leave their comments by posting queries than reply to comments of your audience. Accomplishing this will show your potential customers that you recognize them, and this will make the discussion going.

6. Be Visible

Your blog's success depends on your time and effort outside your blog. All those efforts involve discovering like-minded writers and leaving comments on their sites, taking part in social book-marking via sites like StumbleUpon, Digg and by becoming a member of social networks such asLinkedIn, Twitter and Facebook. Creating a profitable blog site demands hard work by generating persuasive contents on your blog site and by working beyond your blog site to advertise it and establish an online community around it.

7. Take Risks

Novice bloggers tend to be fearful of blogging tools and options at hand. You shouldn't be scared of taking risks and in trying something totally new on your blog site. From incorporating the latest plug-in to having your 1st blog contest, it is crucial that you maintain the freshness of your blog site by utilizing modifications that will increase your blog's success rate. In addition, don't be taken in by each and every new bells and whistles that can be utilized on your blog site. Instead,

8. Ask for Help

Even the most skillful blog writers are aware that the blogosphere can be an ever-changing arena and no one has learned everything you should know about running a blog. Most significantly, blog writers are a part of a close-knitted online community, and nearly all blog writers know that everybody has been a novice in the past. The fact is, blog writers are probably the most friendly and very helpful people you could find. Do not be afraid to get in touch with fellow blog writers for help. Bear in mind, the achievements of the blogosphere depends on networking, and the majority blog writers will always be happy to expand their communities no matter if you are a novice blogger or a seasoned professional.

9. Keep Learning

It looks like every day you will find new tools accessible to bloggers. The net changes rapidly, and blogging isn't an exception to the rule. When you build your blog, Invest time in researching new methods and functionalities, and be mindful of the newest news in the blogosphere. Who knows if a new tool will be revealed that can help make your life simpler or boost your readers' activities on your site?

10. Be Yourself

Remember, your blog site is an expansion of both you and your brand. Your faithful readers will keep returning to listen to what will you say. Inject your character into your blog site and adjust to a uniform tone in your content. Decide if your blog site and brand name could be more powerful with a snarky tone, business tone or a youthful tone. Then remain in step with that tone in your blog's marketing and sales communications. People do not read blogs merely to discover the news.

The author is a veteran freelance writer and blogger. She is also one of the contributing writers to Essay Jedi, providing essay and dissertation writing service.

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